Photoshop / InDesign / Adobe XD
moodify was a project I did in 2020 for my university course "Brandfiction".
In this course, teached by Callensee-Nolden, we were supposed to come up
with a fictional product or service and brand such. So I came up with the idea
of MOODIFY which is a fictional SPA in which you can alter your body by
taking a bath in a special CRISPR - bath oil: created just for you and your
wishes.
I especially focused on the typo that integrates the logo and resembles a
DNA-Spiral.
Moodify is a spa where you can change your appearance without surgical or cosmetic procedures. Through the CRISPR method, the externals are adjusted at the genetic level.
Colors
Clean - Respectable - Trustworthy - Secure- Modern - Luxury / High quality - Simple - Understandable - Relaxing - Self-esteem - Joy - Self-realization - Self-expression
Communication with potential customers, Images that fit the target group, creating different moods
monochrome background
pale, natural and calming colors
sometimes metallic highlights
minimalistic, calm compositions
Topic of the Images: Nature, Human and Human body, something "valuable"
No blurring in face area
Airport, big cities, fashion magazines, hairdressing products, beauty products, influencer
